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Datum objave: 10.10.2013
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Huffington Post to come to Japan in new deal with Asahi Shimbun

The partnership will see the launch of a Japanese-language website

Huffington Post to come to Japan in new deal with Asahi Shimbun

http://japandailypress.com/huffington-post-to-come-to-japan-in-new-deal-with-asahi-shimbun-1419934/  

Huffington Post, the news website owned by AOL, has just announced its first expansion into Asia by forming a deal with one of Japan’s largest newspapers, the Asahi Shimbun. The partnership will see the launch of a Japanese-language website, and be jointly operated by the Huffington Post Media Group and Asahi Shimbun Company. As of now, it appears the new publication will simply be titled Huffington Post Japan.

 

Founder Arianna Huffington has said that as their first expansion in Asia, HuffPost Japan will be a great step forward to reaching new countries around the world. The new move is a reflection of the publication’s commitment to having more voices join the global conversation, she added. With its home in the U.S., Japan will be the Huffington Post’s sixth foreign country to enter. International versions have already been established in Canada, the U.K., France, Spain, and Italy. The Japanese edition has already begun recruiting a veteran editor-in-chief and editorial team.

 

Huffington Post chief executive Jimmy Maymann comments that the company will continue to aggressively expand overseas, with the intention of being in a total of 15 countries within the next 18 months. As an internet publication, the company relies on advertising on its websites. Maymann says to continue their growth they need the international editions of Huffington Post to match or better their U.S. business. The U.S. website currently gets around 50 million unique visitors per month, while the overseas websites have a combined total of roughly 20 million. The chief executive explains that they are not yet big enough to attract big-name global advertisers.

 

[via The Guardian]

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