ROLE AND STATUS OF COMMUNICATION EXPERTS IN THE POLICE

https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=348629

Anita Kovačič Čelofiga ; Alma Mater Europaea, Maribor, Slovenia

Mario Plenković ; Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia & Alma Mater Europaea, Maribor, Slovenia

The work of the police is constantly at the forefront of media reporting and public interest - few state institutions are subject to as much media and public attention as the police. Public relations, therefore, significantly shape its image and at the same time differ from public relations in public administration and the private sector due to its specificity. The article discusses the work of Slovenian communication experts in the police, their position and status, and their position in comparison with foreign colleagues and communicators in the public and private sectors. We examined the content and systemic limitations of Slovenian police communication experts and found that they were faced with a lack of media experience, appropriate education and knowledge of contemporary skills. The key reasons for this situation are: inadequate personnel policy, organization, implementation of public relations and lack of employee training. These constraints are the main factors why police communication professionals devote most of their time to the technical level of public relations, even if they should play a strategic role more often for a better and more modern public relations.

NEW NEWSPAPER GENRES IN SOCIAL WEEKLIES: STATISTICAL TEST

https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=348635

Terezia Rončáková ; Faculty of Philosophy, Catholic University
Ružomberok, Slovakia 

Lenka Môcová ; Faculty of Philosophy, Catholic University,, Ružomberok, Slovakia

traditional system of journalistic genres requires updating, which T. Rončáková tried in a relatively coherent concept. We applied its genre classification containing new and traditional genres on a sample of Slovak social weeklies, and statistically examined the presence and quantity of individual genres. At the same time, we examined the presence of the author’s opinion, verbs in the singular 1st person, and hidden advertisements in texts. The presented findings on genres and the presence of opinion, subjectivity and hidden advertising were interpreted in the context of classification of individual periodicals, either elite or life, which helped determine the influence of tabloid orientation of periodicals on their content and form.